Q&A with Telos Founder Aryeh Goodblatt

We may as well start with the question that’s been on everyone’s mind lately: What do you think about Lil Wayne taking a break from rap to focus on his skateboarding?

Best career move I have seen in a while. Hip-hop is over him.

Now that we’ve got that out of the way, tell us about your involvement in Project 30 & Telos Studios in general.

I am the Director of Public Affairs at Telos Studios.  Over the last 6 months my job has included booking clients, showing off the studio, setting up events like The Pacific Cypher and Battle of the Bands, as well as website development, public relations, media liaison, blogging, photography, a small bit of video editing. I try to take care of any odd task and make sure everyone is in the loop. There have been all kids of different jobs but I am learning more everyday. I look forward to seeing how my role will develop over the next few months, especially as we see more bands coming through the studio.

What do you aim to bring to Eugene with the Telos and Project 30?

An act of cooperation is what I see this being. Eugene’s music scene is a bit fractured and needs something that can be a symbol of community. This city is too small to have different musical camps battling for supremacy. There are only so many active music fans that even take the time to explore the scene that’s fighting over them, it doesn’t make much sense. By starting Project 30 we are showing that musical talent can be bound together to create a better musical experience. One that includes all the sounds and people that this place has to offer.

How has it been working with everyone on this? After all, there are more than just musicians involved!

It has been a trip. I have gotten a chance to work with every department this project has and to see the range of talents and opinions has been inspiring and challenging. To get this right we have to have around 15 very smart and motivated people agree on one major idea. That is much easier said than done and navigating that process, especially with the different pieces we are trying to incorporate, has been difficult. But it wouldn’t be a great experience if we didn’t have anything to fight for and overcome.

What’s surprised you the most about the experience so far?

That this is much more difficult than I thought. I have never been a part of producing an album, documentary and multimedia onslaught before so the entire deal has been an eye-opener for me.

How has the studio kept itself busy in the meantime? 

Life must go on. We have been juggling clients and Project 30. While the 3o day adventure is a whole craziness in itself we have to make sure the doors stay open for the bands and artists that still need to record. Over the month of August we have had Roshan Maloney, Lauren Walter-Rozells, Hamilton Beach and a number of other bands occupy the space to work on their own projects. We are also continuing to develop multimedia work for Bay Area artist Lil’ Rue. Telos is busier than ever.

Can you remember the first time music made an impact on your life?

I can’t pinpoint the exact time and place but throughout my entire life I have always associated music with different changes and events. When I was in third grade I borrowed Third  Eye Blind from my teacher and listened to it every day for at least a month before I gave it back. I wasn’t aware of the drug and suicide themed lyrics but I rocked out none-the-less. Summer baseball after freshman year was the summer of 2Pac and Elton John. My first trip to Israel got me hooked on Tribe Called Quest and an Israeli band Hadag Nachash, in English that means The Snake Fish.  Senior year of high school I was listening to Hot Chip and had began to binge on the Red Hot Chili Peppers – that was also my first year going to Sasquatch Music Festival. Throughout college my music taste changed weekly. Jumping from Brasstronaut to Yeasayer, then to Freddie Gibbs and The Whitest Boy Alive. I listened to Zimbabwean artist Oliver Mtukudzi while I was hooked on Rage Against the Machines. All of these bands and their songs bring me back to different moments. Memories, that is how music has affected by life.

What were you doing at Outside Lands this year for Telos?

Reporting, photographing and schmoozing. Music festivals are a very unique places. The bring so much to such a small area for a short period of time. Its great to be a part of it and meeting the organizers and artists is an added bonus.

If you could bring one band, dead or alive, in to the studio to play with the Pthirty band, who would it be and why?

It has gotta be The Red Hot Chili Peppers, but when they were young. Like early nineties, right around the time they dropped Blood Sugar Sex Magic. Those Chili Peppers were crazy and would have absolutely taken over the studio in the best way possible. The 2012 Chili Peppers are simply not as impressive as the group that wrote ‘My Lovely Man’ and ‘I Could Have Lied’.

Can we expect to see more stuff like Project 30 coming out of Telos in the future?

Yes. Experiences like these are great ways for everyone here to gain really valuable knowledge. There are a lot of skills that we can learn through this. It also allows other to see the capabilities of a place like Telos and what we can do for music and multimedia production.

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